Price Increase

Letter #1: We regret that rapidly rising costs for raw materials necessitate our raising the price of all footwear 10%, effective September 1. We have made every attempt to avoid the increase, but we refuse to compromise on quality. This is our only recourse. We think you will agree that the quality of Shell shoes should not be sacrificed. We look forward to another year of association with you....

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Price Decrease

Letter #1: Since the government has eased import tariffs on wool products, we have negotiated a new agreement with our Australian supplier and are pleased to pass the savings on to you. We anticipate that the prices on most winter clothing will be reduced by about 5%. You will receive a new price catalog in the near future. In the meantime, rest assured that the reduced prices are in effect for...

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New Products

Letter #1: Dear John, I want the name “Myer Product” to be synonymous in your mind with quality. More than synonymous–I want them to be one and the same. In fact, when you think “quality,” “reliability,” “versatility,” or “power,” I want you to think “Myer Product.” WE WANT TO EARN YOUR DEEPEST TRUST. We are a leader....

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Partner

Letter #1: Spotswood City is pleased to announce the appointment of Sacha Cohen as its new Chief of Police, effective July 1. Chief Cohen is a 20-year veteran of our police force and was recently awarded the Governor’s medal for meritorious service for his actions in thwarting a terrorist attack on City Hall. He succeeds Eric Sachason who will retire in June after a distinguished career in...

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New Branch

Letter #1: Dear (name), Life is always full of surprises! Twists, turns, new opportunities. Just over five years ago, I joined City Insurance. I thought I would be there for a long time. Then, out of the blue, I received a contract I couldn’t refuse. Malakar Insurance made me an offer to become their Regional Sales Manager. I couldn’t turn down the opportunity. Malakar Insurance is a...

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