Letter 1

Dear Fred,

PITA is trying to sell your present home while buying another one. Ray White Real Estate can help.

We have served Melton for more than 10 years. Our success rate is one of the highest of any local real estate company. We sell fast and for more. And we also guarantee that if we can’t sell your home within six months, we’ll buy it from you. What have you got to lose?

Check out our enclosed brochure. Ray White Real Estate is the market leader for a good reason. Call 4478-4700. Hand us the stress of selling. We can handle it.


Letter 2

Dear Fred,

How would you like to be assured that you could sell your home for top dollar?

The team of Lawson Brothers Realty includes two of Victoria’s sales leaders. We consistently sell our clients’ homes for at least 93% of the listing price. We combine our years of experience and a proven marketing program to make up the most aggressive home selling system in the area.

We don’t have to tell you that the agent Lawsons make a difference. We will design a specific marketing plan to sell your property quickly for the highest possible value.

Our emphasis is on selling your home, not just listing it.


P.S. How soon could you move?

Letter 3

Dear Fred:

I noticed your “For Sale By Owner” and applaud your efforts. You are obviously an independent person who likes to be in control. I would like to ask you, however, to consider a team approach to selling your home.

When I work with homeowners, it is a partnership between the seller and me. My commitment is to provide you with a well-researched market analysis and develop an extensive marketing plan.

May I please request only 12 minutes of your time to interview for the job of selling your home? I will show you how our working together can be much more effective in promoting the sale of your home. I look forward to following up with you this week by phone.