Sample health insurance sales letter.

Dear [[Recipient]]:

Perfect health and never an accident!  A wonderful dream, but unreal for most of us.

That is why Total Health Plan was started.  If you have no hospitalization insurance or a policy that pays less than $1000 a day, Total Health can help you.  Current hospital stays cost closer to $2000 a day, and intensive care can be many times that.


We do not limit you to 80% of the cost, as many health plans do.  When costs go up our payments go up to cover those increases.

Your entire family can receive full coverage, maternity benefits are included, and we cannot refuse your application or cancel your policy – only you can do that.  You can count on our being here when you need us because our service has continued uninterrupted since 1931.  In support of our financial stability, we are rated A+ (Superior) by A. M. Best Company, an independent insurance analyst.

To introduce you to our plan, just mail the enclosed enrollment form with a check for only $7.  When we receive your check, you will be enrolled and covered for 30 days.

Our guarantee: you have those 30 days to read your policy in detail and decide if you wish to continue at our normal rates.  If you wish to cancel after 30 days, your $7 will be refunded.

It is your health.  We are here to help you keep it.  Please mail the enrollment form today – for your peace of mind.