Sample sales letters selling car insurance services.

Letter #1:
Good news for (state) drivers. Now you can get your car insurance for at least 15% discount!

Dear Driver:

With the new laws just passed by your legislature, most (state) drivers can now qualify for a whopping 15% discount on their auto insurance. But you must qualify.


To find out, just mail back the enclosed short survey card. AAMI Insurance will contact you within the week to let you know just how much you will save! Act today. There is no obligation on your part.


Letter #2:
Dear (name):

The members of Car City Club feel we have something to offer you.

The Car City program gives both men and women of business and education the opportunity to serve the community and associate socially with other community leaders.

The enclosed brochure outlines the charters and activities of the Car City Club. Some of our community services have included: (list major projects). In addition, we are now working on: (list projects). The community service is important and the personal associations rewarding.

The Club meets at (time) on (day) at (place). We want you to get to know us and hope you will respond to our invitation to join us at our next luncheon (place, date, time). Lunch is on us. We will introduce you as our guest and you will have no obligation to say or do anything–just get to know us. This is a way for you to see what Car City Club has to offer you. If you can come, please RSVP to me personally, John Car, at 555-5555.

We look forward to meeting you.


Letter #3:
Dear (Name):

Worried about how your driving record will affect your insurance rates? Driving is an important part of life–a necessity, in many cases. If you’ve received a few tickets or been involved in an accident in recent years, your insurance could be in jeopardy. Car Insurance can protect you.

We provide a larger variety of services than any other insurance company in town. We offer:

*(list prominent services)

We have enclosed an information packet telling all about Car Insurance. We hope you’ll call us for all your insurance needs. Please call 555-5555.

Car Insurance looks forward to serving you.

Letter #4:
Dear (Name):

In (State), the law is clear: in order to drive, you must carry insurance. Let Car Insurance solve your insurance needs.

Regardless of your driving record, Car Insurance guarantees that every driver in your family will be eligible for auto insurance. We offer a variety of services and ways to cut costs:

*(List prominent services and savings features)

We also offer convenient payment plans suited to your financial needs. You’ll never have to worry about your auto insurance again!

I will call you next week to set up an appointment. If you have any questions before that time please call me at 555-5555.

I look forward to our meeting!


Letter #5:
Dear Car Association Member:

We’re writing to you for a very important reason. Recent studies indicate that safe, nonsmoking drivers are paying too much for auto insurance…as much as $250 too much with your present company.

Because of our Associations numbers, we have been able to create a Program especially for our members–one that helps bring your rates back in line.

Thanks to this Program, we estimate that you could save as much as $250.

That $250, by the way, is a very real number.

We encourage you to call immediately. There’s no obligation. In most cases, we can give you a quote right over the phone. Just call 555-5555.

But lower rates are only one reason to give this Program your serious consideration. Your peace of mind is another. As a Car Association member, you’re also likely to get even better service than before.

To start with, you can file a claim 24 hours a seven days a week by simply calling our toll-free claim center. Here are some other benefits:

* (list benefits)

Whenever you have a question, just give us a call. Our representatives are experts and are never too rushed to answer all your questions fully.

So why settle for ordinary coverage and pay higher rates? Do yourself a favor and call for a quote. It only takes a few minutes and the next time you pay your auto insurance bill, it’s likely to be a lot lower.


Letter #6:
When it comes to service, savings, and security–Car Insurance has it all!

“Car Insurance is everything I expected and more! Your prompt, friendly service got me up and running in no time! You have it all” Jane Car, Springfield, Kansas, saved $340.

Call for your rate quote!


You’ll be amazed at our low prices.

Switch to Car Insurance and get everything you deserve from a car insurance company.

* Contact us at your convenience. We’re here all day, every day throughout the year.

* Check out our money-saving discounts! You could save a bundle! Our new policyholders average savings of 20% or more!

* Our 24-7 claims office will get your car back on the road quickly. In many cases, within 48 hours.

Don’t settle for less. Call 555-5555 today for a FREE rate quote.

Letter #7:
Jane Car, you can lower your insurance rates up to 25%!

Dear Jane:

Other insurance companies cut rates by cutting service. Not Car Insurance. In fact, we’re expanding service options while offering new, low rates to people like you.

More ways to save.

Car Insurance is pleased to offer you auto insurance coverage at new, low rates–and that’s just the start of the savings. We also have discounts that can help you save more–as much as 25%–including:

* Safe driver discount for a good driving record.

* Safe car discount for safety features such as air bags, automatic seat belts, and four-wheel antilock brakes.

* Special discount for students.

* A discount for recently purchased new cars.

When you buy homeowners insurance from us, along with your auto insurance, you can save even more! But low rates and added discounts aren’t the only reasons to choose Car Insurance.

Introducing the Car Insurance Customer Centers.

In addition to saving money, you can take advantage of the Car Insurance Customer Centers. You can reach us at your convenience, 24 hours a day, 7 days a week by calling toll free: 800-555-5555, or visiting (web site address).

So now it’s easier than ever to take care of your insurance needs, whether you need to get a quote on a new policy, file a claim, make a change to an existing policy, or ask a question. It’s just what you’d expect from a company with a reputation for being there when our customers need us.

To get these great savings and learn more about the Car Insurance Customer Centers, call us toll free at 800-555-5555 today.


John Car

Vice President

P.S. Remember, switching your auto insurance coverage to Car Insurance now could save you as much as 25 % off our great new rates. To find out more, call 800-555-5555 now.

Letter #8:

Dear (name),

When renewal time comes for your automobile coverage, I hope you’ll allow me to show you a proposal. You see, recent changes in insurance law can drastically alter premium rates without affecting coverage. I can show you how to take advantage of these changes and save you a lot of money.

I can show you a comparison of rates and a list of benefits. When renewal time comes, let’s sit down and talk. I think you’ll see that what I have to offer you is unbeatable.

I have enclosed a reply card. Please circle the month I should call. Thank you.