New Salesperson

Rob Arnotts has been your account representative for the last three years. I know you will be very happy to learn that Rob has been hired by Service Executives, Inc. as their Regional Manager for his outstanding achievements at our company, (name of company).

Of course, Rob will no longer be able to service your account, but our excellent working relationship with (name of company) will continue uninterrupted.

Rob and I are pleased to introduce you to Lisa Arnotts, your new account representative. Lisa has proven herself as an integral member of our sales group over the last two years. (List her qualifications and achievements.)

Because I want this transition to be seamless for you, I would personally appreciate introducing Lisa to you. I will call to arrange a convenient appointment.

Sincerely,

Letter #2:
Dear Rob,

This letter is to introduce you to Lisa Arnotts, your new sales representative.

Lisa is a fine person and a real professional. Lisa has had ten years of experience in our industry. She’s done it all–production, customer relations, sales.

In fact, I think Lisa knows everything about our product, top to bottom. And she’ll put that expertise to work for you.

I’ve asked Lisa to contact you next week to set up an appointment to meet you. She has many great ideas and is eager to get to know you.

You can rely on Lisa’s ability. She will take good care of you.

Sincerely,

Letter #3:
I think you will be pleased to know that Rob Arnotts, formerly of Caulfield Technologies, is joining our staff and will be working closely with your accounts. Rob brings several years of marketing experience in ready-to-wear to this position and is well prepared to meet your specific needs.

I will accompany Rob on his first visit to make the formal introductions. I am confident you will find him very knowledgeable and responsive. We hope to visit your office next week.

Letter #4:
We are pleased to welcome Rob Arnotts as the newest member of our sales force.

Rob has raced boats professionally and has worked in both wholesale and retail boat sales. Please come by to meet him at our display at the Caulfield Boat Show. We believe you will find his expertise invaluable in making your selections for next year’s inventory.