Price Increase

Letter #1:
We regret that rapidly rising costs for raw materials necessitate our raising the price of all footwear 10%, effective September 1. We have made every attempt to avoid the increase, but we refuse to compromise on quality. This is our only recourse. We think you will agree that the quality of Shell shoes should not be sacrificed. We look forward to another year of association with you.

Letter #2:
The price of cars imported from Japan will rise approximately $600 this fall. The higher cost of steel has forced this increase. Still, excellent workmanship and retained value over a number of years make these vehicles good investments. We appreciate your past patronage and look forward to serving your future transportation needs.

Letter #3:
Beginning November 1, we will enact an across-the-board four percent price increase. Our efforts to compete with our high volume competitors have eroded our profits considerably.

We hope to continue our excellent relationship with our clients, and assure you our quality of service will reflect a similar increase.

Letter #4:
For the last three years, I have charged the same hourly rate for my services in spite of rising office expenses and salary increases. As much as I would like to maintain my rates for another year, I find that I must increase my them to provide quality legal services to my many valued clients. Effective November 1, 2002, my new hourly rate will be $150.

I value you as a client and want to continue serving you. If you have questions or concerns about this increase, please give me a call.

Letter #5:
For several years Shell has worked hard to bring you and your family very reasonable prices on quality footwear. We realize that in today’s world it is sometimes hard to make ends meet. We do everything we can to bring you great values and stretch your hard-earned dollars.

We will continue to make this effort. But due to several large price increases, we need to increase our boot prices fifteen percent. We hope you feel this is still a great value, and we appreciate your patronage.

Letter #6:
I would like to thank you for your patience and understanding during my recovery. I understand that you may have experienced some frustration with my inability to return phone calls.

With this in mind, I am restructuring my practice to accommodate your needs. To this end, I am bringing in additional staff. Beginning September 5, we will be joined by John Shell, a CPA from Springfield, Kansas. He has been working under Jane Shell, my former employer, and will add several years’ experience to the staff. I know you will find him confident and very helpful.

With John’s help, I look forward to being more accessible to you in the future.

Letter #7:
Please accept this letter as notification of a slight rate adjustment, effective March 1. The adjustment is a result of Consumer Price Index changes and increased transportation costs over the last twelve months.

Fortunately, investments in efficient equipment and improved technology will enable us to keep rate increases at a minimum, today and in the future. A summary of rate changes is located at the bottom of this letter. We anticipate no additional rate adjustments for the next full year.

Should you have any questions regarding our services, please contact our office at 555-5555. Customer service or your Shell sales representative will be happy to help you. Thank you for understanding that this price increase means that we can continue to maintain the superior standard of our products and services for the coming year.

Letter #8:
For years Shell has worked hard to bring you and your family very reasonable prices on quality pens. We do everything we can to bring you great values and stretch your office dollars.

We will continue to make this effort, but due to several large price increases, we will need to change our pen price to 59 cents. We hope you feel this is still a great value and we appreciate your support.

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